About This Project

The client needed to express the spiritually-centered items they sell in 3 mall stores in South Florida. A unique logo with a lotus motif and a feminine peach-pink color was created. Next, we began site-mapping and creating visual mockups of the website continuing the bright and airy theme. Beautiful photography was shot for all products with care to indicate the size of each item allowing shoppers to imagine how items will fit and we created custom mannequin photos that showed the item on the body. Photos were edited and prepared for the web, and an e-commerce, mobile ready website was built with a homepage slideshow highlighting promotions and products, a fashion blog, store locator, and pop-over banner to encourage email signups by offering a coupon. The back-end administrative area allows site content and products updates, order processing and integrates web statistics. Following user training and launch, html emails were created and sent to the growing customer list.